Spark-K9: From eBook to Video

Matching the format to the audience

This is a prototype, a sample I created to show what working together could look like.

Sammi Coles, founder of Spark-K9, wrote a genuinely helpful eBook on hand feeding for dog owners, covering what it is, why it works, and how to get started. The information was solid. But Sammi's audience mostly engages with her through video on Instagram, not long written guides, so I saw an opportunity to translate the same content into a format her audience already watches.

Sammi is also our own dog's trainer, and I have enjoyed getting to know her through our work together. She specializes in balanced dog training, helping owners build stronger communication and trust with their dogs.

Client: Sammi Coles, Spark-K9
Format: Four-minute narrated video
Source: An existing eBook on hand feeding
Status: Prototype
Tools: Adobe Express

What I built

An eBook rebuilt as a
four-minute video.

I took the eBook's full content and rebuilt it as a four-minute narrated video, adding original photography, video clips, illustrations, and on-screen text, with light background music to keep it engaging throughout.

A four-minute narrated video on hand feeding for dog owners, with photos, video clips, illustrations, and on-screen text, and light background music.

Taking it further

Starting with the goals, not the format.

I would start with a thorough analysis of Sammi's actual distribution goals before building anything. Rather than replacing the eBook, I would likely recommend keeping both and giving the original guide a cleaner, more accessible visual redesign, so it could live alongside the video as a complementary resource.

Learn more about Sammi’s work at Spark-K9.

Want to see more of my work?

Head back to my portfolio, or tell me about your project.