Spark-K9: From eBook to Video
Matching the format to the audience
This is a prototype, a sample I created to show what working together could look like.
Sammi Coles, founder of Spark-K9, wrote a genuinely helpful eBook on hand feeding for dog owners, covering what it is, why it works, and how to get started. The information was solid. But Sammi's audience mostly engages with her through video on Instagram, not long written guides, so I saw an opportunity to translate the same content into a format her audience already watches.
Sammi is also our own dog's trainer, and I have enjoyed getting to know her through our work together. She specializes in balanced dog training, helping owners build stronger communication and trust with their dogs.
Client: Sammi Coles, Spark-K9
Format: Four-minute narrated video
Source: An existing eBook on hand feeding
Status: Prototype
Tools: Adobe Express
What I built
An eBook rebuilt as a
four-minute video.
I took the eBook's full content and rebuilt it as a four-minute narrated video, adding original photography, video clips, illustrations, and on-screen text, with light background music to keep it engaging throughout.
A four-minute narrated video on hand feeding for dog owners, with photos, video clips, illustrations, and on-screen text, and light background music.
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In this video, we're diving into the wonderful world of hand feeding your dog. It's a simple technique with amazing benefits, and we're here to show you how. Whether you're looking to strengthen your bond, boost your dog's focus, or just make mealtime more engaging. Hand feeding is a game changer. So what are the benefits of hand feeding? Well, it can increase food drive and picky eaters.
Strengthen your relationship with your dog. Improve impulse control, boost focus and attention. Help with pushy behavior, slow down fast eaters, and teach your dog that all the good things come from you. Basically, it turns everyday meals into many training sessions and bonding moments.
Let's take a look at the science behind this. In 1963, an animal psychologist named Glenn Jensen introduced a concept called contra freeloading. This is just a fancy way of saying that sometimes, even when given a choice, animals prefer to work for their food. Let's take a closer look. Contra freeloading suggests that when dogs are presented with food that they don't have to work for, and also presented with food that they do have to work for.
Like from a puzzle feeder or hand feeding, dogs may actually prefer the challenge. Scientists think this is because it's more stimulating, it feels more rewarding, and it's more natural. If you think about an animal in the wild, they have to work for their food. So using something like a puzzle feeder or hand feeding your dog can actually make mealtime more rewarding.
Additionally, there's research by a professor named Robert Sapolsky that suggests that it's the anticipation of receiving a reward that's actually more pleasurable and more motivating than receiving the reward itself. And we've all been there, right? Think about a time when you were planning a trip, counting down to a movie release, or even just waiting for your favorite pizza to be delivered.
The excitement is intense. It's like the anticipation itself is the real treat. So what does this mean for our dogs? Well, Sapolsky’s research shows that anticipation is key. So hand feeding makes mealtime more rewarding. But here's the key. The reward must come. The thrill of anticipation fades if the reward doesn't follow. It's like waiting for that pizza and never getting it.
Disappointing, right? So, are you ready to try hand feeding? Let's talk about how to do it. All you need to do is measure out your dog's meal and then pick an idea to get started. Using raw food? No problem. Just partially freeze your meal and use a glove or a spoon. Here are some ideas to get you started.
You can incorporate hand feeding into walks. You can use it to practice eye contact. You can use it to teach new tricks, or you can use it to teach or reinforce obedience while hand feeding. You don't have to feed a single kibble at a time. You can vary the amount. In fact, it can be beneficial to use a jackpot reward.
A jackpot reward is just like it sounds in gambling. You can give your dog a large amount of food to reward a special behavior, or if they have a breakthrough. This high value reward is motivating and exciting for your dog. Be sure to use it thoughtfully. Be sure to keep sessions short 10 to 15 minutes max, or even less, if you're working with a puppy with a short attention span. Most importantly, enjoy the bonding time with your dog. Now let's make this actionable. Think about your dog. What's one thing you'd like to improve? Is it focus? Impulse control. Set a small, achievable goal. For example, this week I will hand feed during one walk. Or this week I'll practice eye contact with at least three meals. Write it down. And remember, even a small change makes a difference. You don't have to hand feed for every single meal. Thanks for watching. We hope you're excited to start your hand feeding journey. If you have any questions or if you'd like more tips, please don't hesitate to reach out to Sammi at Spark K9.
Taking it further
Starting with the goals, not the format.
I would start with a thorough analysis of Sammi's actual distribution goals before building anything. Rather than replacing the eBook, I would likely recommend keeping both and giving the original guide a cleaner, more accessible visual redesign, so it could live alongside the video as a complementary resource.
Learn more about Sammi’s work at Spark-K9.
Want to see more of my work?
Head back to my portfolio, or tell me about your project.